Make Yourself More Marketable

Make Yourself More Marketable

Marketing
While it's great to be strategic and focus on those channels that maximize ROI, having multiple marketing streams can help your business stay nimble enough to survive any sudden changes that might come it's way.Your target audience may have a preference in platform, but what if they shift, or the market forces a transition? You can be great at what you do, but you’ll get nothing in return if no one can find you.So, are there any benefits in using a variety of marketing channels? If so, what are they? You Can Follow Your Customer's Journey - It is not about your channels; it is about your target audience, where they learn about you and how they make a decision about your products. Therefore, diversifying is not just about the…
Read More
Managing Adversity

Managing Adversity

Overcoming Adversity
We all face adversity from time to time, and now more than at any other time, adversity seems to be around every corner.  So, how do we face down adversity and come out the other side, better and bolder?  Read on for some tips that successful people use to overcome adversity and navigate through. Invest in Yourself – every day is a school day.  The most successful people never stop learning and developing.  By investing in yourself you improve and grow.  During the last 6 months many of us have taken up new hobbies, volunteered or started learning new skills.  Adversity is a great teacher and offers valuable insights and opportunities to keep developing.   Be mentally prepared and choose a positive mindset – preparing for the worst and hoping for the best…
Read More